About Us

Divya Roots is a women-led brand dedicated to helping you reconnect with your spiritual and cultural heritage. Founded by Rashmi, Anshu Kumari, Rohit Sharma, and Amit Mishra, we curate handcrafted pooja kits using sacred, ethically sourced items from across India.

Our name and logo reflect our mission — to bring together purity, knowledge, and tradition. Every product is made with care, designed not just for rituals, but for meaningful spiritual connection.

We are not just a brand — we are your bridge to the divine.

Our Vision

At Divya Roots, our vision is to reconnect people with the essence of tradition, purity, and devotion. We aim to provide products that not only enhance spiritual rituals but also foster a deeper connection with sacred practices. By sourcing the finest materials from the heart of India, we aspire to offer our customers an authentic spiritual experience that transcends time and place. 

Our Mission 

Our mission is to curate and deliver the purest, most meaningful spiritual products, handpicked from India’s spiritually rich regions. We are committed to: 

  1. Purity in Every Item: Ensuring that every product is crafted with the highest standards of purity, free from chemicals and fillers. 
  2. Supporting Devotional Practices: Offering sacred items that help deepen and enrich your spiritual practices, from daily pooja rituals to festive celebrations. 
  3. Ethical Sourcing: All our products are ethically sourced, chosen with respect for both the artisans who craft them and the sacred traditions they represent.
  4. Creating Connection: Building a bridge between modern-day devotion and age-old traditions, allowing our customers to experience the true essence of Indian spirituality with every product.

We believe in the transformative power of devotion and purity, and our mission is to support that journey with integrity, quality, and love.