About Us
OUR VISION
At Divya Roots, we envision revitalizing tradition, purity, and reverence through our offerings. By sourcing the finest materials from India’s heart, we provide an authentic experience that honors age-old practices, fostering cultural continuity across generations.
OUR STORY
Divya Roots is a women-led brand born from the lifelong friendship of Rashmi and Anshu, who share a deep bond with India’s cultural traditions. Together, they set out to help others reconnect with their heritage by thoughtfully curating handcrafted pooja kits. Each kit is made using ceremonial-quality, ethically sourced items from communities across India, honoring the rituals that unite generations.
OUR TEAM
Apart from the founders, our efforts are strengthened by a passionate team — including Amit Kumar Mishra, who plays a key role in managing the technical aspects of our platform and processes.
Our name and logo reflect our commitment — to uphold purity, wisdom, and tradition. Each product is crafted with care, designed not just for rituals, but for deep cultural connection.
We’re more than a brand — we’re your bridge to tradition.
Our Mission
We’re on a mission to curate and deliver the purest, most meaningful ceremonial products, handpicked from India’s culturally enriched regions. We are committed to:
- Purity in Every Item: Upholding high standards, our products are free from chemicals and fillers.
- Supporting Ceremonial Practices: Providing goods that enrich your daily pooja and festive celebrations.
- Ethical Sourcing: Respectfully sourcing items, honoring both the artisans and traditions they represent.
- Creating Cultural Connection: Bridging modern life with timeless traditions through every product.
We believe in the transformative power of purity and heritage, and we are dedicated to supporting that journey with integrity, quality, and respect.